金色三麥酒標設計
SUNMAI 精釀啤酒 為所有人 精釀感覺
2016 - 2020 跨距五年的設計合作,完成四十多支啤酒酒標設計,像是一場設計極限運動,在設定的品牌系統大框架下,去開展各個足以符合行銷計畫、主題設定、節氣氛圍、原物料特色、釀造技術、印刷表現,同時期望創造當季最潮的設計風格美學,讓每一次的曝光都可以再一次去溝通品牌性格。
蜂蜜系列酒標設計
2020 因應蜂蜜系列酒品增加,著手自經典系列、季節特色系列之外,另擴增蜂蜜家族系列。視覺上考量品牌視覺比重的佔比、獨特風味的特色表現空間、具備系列延伸時的廣度,是一場可變元素與不可變元素的設計思考,取得風味的辨識度與品牌價值間的平衡與最大化。
SUNMAI - Beer Label Design
SUNMAI Craft Beer – Crafted for Everyone, Crafted Feelings.
Design collaboration spanning five years from 2016 to 2020 resulted in the completion of over forty beer label designs. It was akin to a design extreme sport, navigating within the framework of the established brand system to develop each label. These designs were crafted to align with marketing plans, thematic considerations, seasonal atmospheres, raw material characteristics, brewing techniques, and printing presentations. Simultaneously, there was a desire to create the trendiest design aesthetics of the season, ensuring that each exposure communicated the brand's personality once again
Design collaboration spanning five years from 2016 to 2020 resulted in the completion of over forty beer label designs. It was akin to a design extreme sport, navigating within the framework of the established brand system to develop each label. These designs were crafted to align with marketing plans, thematic considerations, seasonal atmospheres, raw material characteristics, brewing techniques, and printing presentations. Simultaneously, there was a desire to create the trendiest design aesthetics of the season, ensuring that each exposure communicated the brand's personality once again
HONEY Series 2020 New Version
In 2020, responding to the expansion of the honey series of wines, efforts were made to introduce the Honey Family Series in addition to the Classic Series and Seasonal Specialty Series. In terms of visuals, considerations included the proportion of brand visual weight, the expressive space for unique flavor characteristics, and the breadth for series extension. It was a design process involving variable and unchangeable elements, seeking a balance and maximization between flavor recognition and brand value.