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LIGHTWELL Identity
LIGHTWELL,一間結合時尚選品結合當代藝術及展覽空間的新型態零售概念店。 光線、地標、聚光燈為Logomark設計所涵蓋之意義,從台北區的時尚據點,進而成為亞洲藝文區的新地標。延伸建築主體的拱門印象,發展Logotype之字體。如同多重面向入口,讓觀者穿梭在藝術、建築和時尚之間對話與交流,創造獨特的購物體驗。
品牌Identity發想源於這棟老宅的經典建築特色,將拱形元素內隱於設計之中,並回應空間內的諸多設計巧思,在視覺與空間的整合感官體驗下,品牌性格能更為完整強化。