虎山音樂祭2024 十週年
我們為虎山音樂祭打造了一個具有辨識度的主角——老虎。回顧過去十年的視覺設計，為了讓音樂節的品牌形象更鮮明，每次的海報都圍繞著老虎這個主題。我們玩過各種不同的風格、顏色和設計，每年12月這隻老虎都會準時出現，累積品牌印象，也讓大家知道虎山音樂祭要來了！
為了紀念這個十周年的特別時刻，我們決定跳脫過去的設計框架，嘗試一個全新的概念——只用簡單的黑白幾何線條來勾勒老虎的斑紋，既簡約又有強烈的視覺效果。而這次的老虎形象，靈感來自最近收養的一隻虎斑貓——「阿普」。
2024 Tiger Mountain Ramble Outdoor Music Festival — 10th Anniversary
For Tiger Mountain Ramble, we built the festival's identity around one clear mascot: a tiger. Over the past ten years, every poster has featured the tiger in a different style and color palette, so it shows up like clockwork every December and builds instant brand recognition — everyone knows the festival is coming.
For this milestone 10th anniversary, we broke from past designs and tried something new: the tiger's stripes drawn in simple black-and-white geometric lines, minimal but bold. This year's tiger design was inspired by a recently adopted tabby cat named "Apoo."
