MOTTI 電動升降桌 - 品牌識別設計
MOTTI 電動升降桌品牌識別設計專案，涵蓋品牌命名、Logo、整體識別系統、產品攝影規劃與網站。品牌名稱源自 Motivation，象徵向上、提升與積極前進的狀態，呼應升降桌「升起」的動作，也延伸出更健康且充滿動能的工作節奏。
命名中使用雙 T 結構，增添獨特性與帶有歐陸感的語氣，而 Logo 中相連的「TT」則轉化為如桌體般的核心視覺符號，隱約呈現支撐、平衡與升降的意象。整體識別以簡潔幾何與模組化語彙建立俐落且富有親和力的品牌形象，並同步發展產品系列命名系統，為品牌未來的延伸與擴充建立一致架構。
Motti is a branding project for an electric sit-stand desk company, including brand naming, logo design, and identity system development. Derived from the word “motivation,” the name represents uplift, movement, and positive momentum — echoing both the physical motion of a standing desk and a healthier, more dynamic way of working.
The use of the double “T” adds uniqueness and a subtle European character to the name, while the connected “TT” in the logo forms a desk-like visual symbol that suggests balance, support, and upward movement. The overall identity system combines clean geometric forms and modular visual language to create a refined yet approachable brand image, alongside a scalable product series naming system for future expansion.
照片 → MOTTI
