Takao Rock 2024
從2018年首屆開始,停辦3年後在2022和2023回歸,這個音樂祭逐步塑造出獨特的品牌特色。2024年的視覺設計重點,在秉持發掘多元音樂類型,致力打造兼具大眾參與和活潑實驗的音樂場域之下,以音樂祭的品牌發展高度,去思考視覺元素的存續與強化。設計目標是為這個持續運營的音樂祭積累更多能量,打造專屬於打狗祭的視覺IP和獨特性格,以多元視角關照各類音樂愛好者,激發共鳴彼此共感。
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Since its inaugural edition in 2018, and following a three-year hiatus, the festival made its return in 2022 and 2023—gradually shaping a distinct and recognizable brand identity.
For 2024, the visual design centers on reinforcing the festival’s evolving identity: a vibrant, inclusive space for both mainstream participation and experimental exploration, grounded in a commitment to diverse musical genres.
With the long-term development of the festival brand in mind, the visual direction aims to deepen and sustain its unique presence. The design goal is to build lasting momentum for the ongoing growth of Dagou Music Festival, cultivating a distinctive visual IP and personality that resonates with a wide spectrum of music lovers—fostering a sense of shared emotion and connection through multiple perspectives.