金色三麥酒標設計
SUNMAI 精釀啤酒 為所有人 精釀感覺
2016 - 2020 跨距五年的設計合作,完成四十多支啤酒酒標設計,像是一場設計極限運動,在設定的品牌系統大框架下,去開展各個足以符合行銷計畫、主題設定、節氣氛圍、原物料特色、釀造技術、印刷表現,同時期望創造當季最潮的設計風格美學,讓每一次的曝光都可以再一次去溝通品牌性格。
2016 - 2020 跨距五年的設計合作,完成四十多支啤酒酒標設計,像是一場設計極限運動,在設定的品牌系統大框架下,去開展各個足以符合行銷計畫、主題設定、節氣氛圍、原物料特色、釀造技術、印刷表現,同時期望創造當季最潮的設計風格美學,讓每一次的曝光都可以再一次去溝通品牌性格。
SUNMAI - Beer Label Design
SUNMAI Craft Beer – Crafted for Everyone, Crafted Feelings.
Design collaboration spanning five years from 2016 to 2020 resulted in the completion of over forty beer label designs. It was akin to a design extreme sport, navigating within the framework of the established brand system to develop each label. These designs were crafted to align with marketing plans, thematic considerations, seasonal atmospheres, raw material characteristics, brewing techniques, and printing presentations. Simultaneously, there was a desire to create the trendiest design aesthetics of the season, ensuring that each exposure communicated the brand's personality once again.