第 57 屆金鐘獎 視覺
以「流」為主題，切入微觀到宏觀 (Micro to Macro) 去闡述產業的多樣性變化、呼應疫情期間的快速調校與應變、也對照產業近年來的能量爆發、平台齊放、串流奔騰......而對觀者而言我們早已置身沈浸、寬廣；感受快速、開放、流光瞬息、萬流交匯的大影視浪潮時代。
(微觀) 水之樣態→流之趨向→潮之時代 (宏觀)
識別系統
數據流 Data Flow 符碼結合金鐘與標準字，以金鐘為中心向外延伸動態，表現流動、擴大與彈性。
Visual of the 57th Golden Bell Awards
With 'flow' as the theme, delving into the micro to macro, to explain the diversity of changes in the broadcasting industry, quick responses and adjustments during the pandemic, contrasting the industry's recent energy explosions, platforms in full display, streaming galloping... For viewers, we have already immersed ourselves in a broad and expansive era of film and television, feeling the rapid, open, fleeting flow of light and the convergence of countless streams.
Identification System
Data flow, combining Golden Bell and standard characters, with the Golden Bell at the center and extending outward dynamically, representing fluidity, expansion, and flexibility.
