金色三麥酒標設計
SUNMAI 精釀啤酒 為所有人 精釀感覺
2016 - 2020 跨距五年的設計合作，完成四十多支啤酒酒標設計，像是一場設計極限運動，在設定的品牌系統大框架下，去開展各個足以符合行銷計畫、主題設定、節氣氛圍、原物料特色、釀造技術、印刷表現，同時期望創造當季最潮的設計風格美學，讓每一次的曝光都可以再一次去溝通品牌性格。
2016 - 2020 跨距五年的設計合作，完成四十多支啤酒酒標設計，像是一場設計極限運動，在設定的品牌系統大框架下，去開展各個足以符合行銷計畫、主題設定、節氣氛圍、原物料特色、釀造技術、印刷表現，同時期望創造當季最潮的設計風格美學，讓每一次的曝光都可以再一次去溝通品牌性格。
黑麥啤酒 / 小麥啤酒 / 琥珀啤酒
此三款是金色三麥德式拉格的經典酒款，定義為鑑賞啤酒的選擇或認識德式啤酒工藝的入門酒款。酒標規劃以新品牌視覺延伸為主，大氣而有力道，彰顯這三款酒在金色三麥的重要初始地位。酒標選用透明材質，「三」符號個別以代表該酒款色澤的金屬油墨印刷，其餘部位均為透明質地，用以呈現黑麥、小麥、琥珀實際的酒體色澤，同時創造飲用過程中酒體逐漸穿越「三」符號下降的趣味感。
Award
2018 - Red-Dot Design Award
2018 - DFA Design for Asia Awards, Bronze Award
2017 - Golden Pin Design Award
2017 - Taiwan International Graphic Design Award, Bronze Medal
2016 - Shopping Design Magazine Taiwan Best Design 100
SUNMAI - Beer Label Design
SUNMAI Craft Beer – Crafted for Everyone, Crafted Feelings.
Design collaboration spanning five years from 2016 to 2020 resulted in the completion of over forty beer label designs. It was akin to a design extreme sport, navigating within the framework of the established brand system to develop each label. These designs were crafted to align with marketing plans, thematic considerations, seasonal atmospheres, raw material characteristics, brewing techniques, and printing presentations. Simultaneously, there was a desire to create the trendiest design aesthetics of the season, ensuring that each exposure communicated the brand's personality once again.
DARK LAGER / WHEAT BEER / AMBER LAGER
These three beers are classic selections of the Golden Three-Wheat-style lagers, defined as choices for beer appreciation or as introductory options for those looking to understand German beer craftsmanship. The label design primarily extends from the new brand visual, exuding an atmospheric and powerful presence to highlight the crucial initial status of these three beers in the Golden Three-Wheat lineup.
Transparent material is chosen for the label, with the numeral "three" individually imprinted using metallic ink representing the color of each beer. The remaining areas maintain a transparent texture, showcasing the actual hues of rye, wheat, and amber in the beer. Simultaneously, this design creates a sense of fun as the beer traverses the descending "three" symbol during the drinking process.
