2022 Taiwan Lantern Festival in Kaoshiang

Entitled “Lights on the Spot,” the main Key Visual features a beam of light, luminous circles, and colorful geometric figures that illustrate the Chinese character of “Kao” (高). The Chinese equivalent of Kaohsiung is “高雄.” The design shines the spotlight on the passion and brightness of the city while seeking to relay positive energy as the country emerges from the dark clouds of the COVID-19 pandemic.

Images by Bureau of Cultural Affairs, Kaohsiung City Government & The General Association of Chinese Culture


2022台灣燈會在高雄

台灣燈會是一個公眾性活動,視覺期望能普羅、避免距離感,讓不分年齡層的一般大眾都能直覺去感受聯想。透過光的本質是正面的能量出發,用簡單平實的設計手法,在暗黑裡畫出一道光芒。

三個亮點代表三個層次的連結與放大——發光高雄、聚光台灣、耀眼世界,高彩奔放的色彩,對應南臺灣的熱情燦爛、呼應燈會作品的繽紛多彩;「高」是隱藏的視覺彩蛋、標準字的粗細漸變則是擴散與發光。漫長的疫情隔離期間,我們生活在被阻隔的壓克力板間,此刻,人與人、時間空間、有形無形、善意與溫暖,都將藉由這道光被跨越與釋放。

圖片提供:高雄市政府文化局、中華文化總會

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